High up on the Qinghai－Tibet Plateau， a local enterprise in Xizang＇s Zhanang county is turning the region＇s pristine environment into a source of prosperity through highland rapeseed oil production．

High up on the Qinghai－Tibet Plateau， a local enterprise in Xizang＇s Zhanang county is turning the region＇s pristine environment into a source of prosperity through highland rapeseed oil production．

A rapeseed field in Zhanang county of Shannan city， Xizang autonomous region． ［Photo provided to China．org．cn］

When Wang Wuzhou， general manager of Nalan Ecological Industry Co． Ltd．， first drove to Xizang autonomous region in 2016， he was captivated by what he saw．

＂I＇m from Inner Mongolia， and when I came to Xizang on a self－driving trip， I was amazed by the pristine environment，＂ Wang recalled．＂Later， the local government invited outside investment， so I decided to put my money into agriculture here．＂

He eventually set up his business in Zhanang county of Shannan city， an area perched more than 3，600 meters above sea level on the Qinghai－Tibet Plateau． At such an altitude， farmers can typically grow only a few hardy crops such as barley， wheat， rapeseed and potatoes．

After multiple discussions with experts from the Oil Crops Research Institute of the Chinese Academy of Agricultural Sciences （CAAS）， Wang saw great potential in rapeseed cultivation． He learned that the region＇s natural advantages— zero industrial pollution， pure air， water and soil， and minimal pests— made it ideal for producing high－quality oil．

＂We wanted to make highland rapeseed oil a high－end， healthy agricultural product，＂ he said．＂So， in 2021， we founded the company with the philosophy of being‘highland， pure， healthy and trustworthy．＇＂

The company uses the CAAS＇s proprietary 7D physical pressing technology to produce non－GMO rapeseed oil， and the company reinvests 10％ of its annual revenue into research and development to drive process innovation．

Beyond production， the enterprise has become an important local employer．

＂We hire villagers from the surrounding villages throughout the year for planting， irrigation and harvesting，＂ Wang said．＂Every year， we create around 2，000 temporary jobs．＂

This year alone， the company has paid 600，000 yuan in wages to local workers， with each day laborer earning 220 yuan per day．

Among the company＇s staff are three local university graduates． One of them， Lixie Wangjiu， a young man from Shannan， joined the factory in 2023 after completing his studies in Sichuan province．

＂I work eight hours a day with a two－hour lunch break，＂ he said．＂The salary starts at 7，000 yuan， with insurance coverage， and meals and accommodation provided．＂

Thanks to these efforts， Wang Wuzhou＇s sales have steadily grown— 22．6 million yuan in 2024， with this year＇s figure expected to reach 25 million yuan． The company is also diversifying its product line．

＂In December， we＇ll launch new products— rapeseed honey and beer— to gradually build a complete industrial chain，＂ Wang said．